Development of YouTube Channel and Podcast Series for CLCI

Executive Summary

 

To support advocacy for life course immunisation across Europe, SEHP partnered with the Coalition for Life Course Immunisation (CLCI) to develop a professional YouTube channel and podcast platform. These media channels spotlight thought leaders, politicians, and researchers working to advance public health policy and immunisation equity.

 

Objectives

 

• Raise public and stakeholder awareness of LCI via multimedia storytelling.

• Feature expert perspectives on vaccine innovation, access, and EU health priorities.

• Position CLCI as a trusted hub for educational and advocacy media.

Approach & Methodology

Podcast Development:
We conceptualised and produced podcast episodes featuring interviews with MEPs, researchers, and global vaccine experts.

YouTube Strategy & Production:
SEHP designed and managed the CLCI YouTube page, creating engaging video content aligned with strategic messaging goals.

Audience Engagement:
Each episode and video was tailored to target key audiences—from healthcare professionals to policymakers - promoting shareability and trust.
 

Key Activities

 

• Pre-production, scripting, and interview coordination.

• Audio-visual editing and post-production for each media output.

• Channel branding and episode rollout strategy.

• Cross-platform content promotion.

Outcomes & Impact

 

• Launch of [CLCI’s YouTube channel](https://www.youtube.com/@CL-CI).

• Amplified LCI messaging to a wider digital audience.

• Engaged leading policymakers and researchers in ongoing public conversations.

Partnerships

Partner: Coalition for Life Course Immunisation (CLCI)

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